I’m a Commercial Director who brings a thoughtful, design-driven approach to every project. Whether it’s live-action, VFX, or animation, I’m drawn to projects built around simple, clever ideas where every detail serves the narrative. From cinematic shots to minimalist frames, I strive to create memorable moments where lighting, composition, and movement communicate emotion and meaning. 

With 15 years in the industry, working between the United States and Europe, and as a member of the  Directors Guild of America, I’ve had the privilege of directing campaigns for brands like ︎Apple,  Google,  Facebook, McDonald, CocaCola, ︎YouTube, Samsung, Toyota, Honda,  Eurosport, Hermès and  Vogue.

My work has been showcased at  the Venice Biennale,  the Triennale of Milano,   the Walker Art Center,  the Hammer Museum, on  Nowness and selected for prestigious festivals such as  Ciclope Festival,  1.4,  Berlin Commercial,  FFF Milano,   LA FFF, Miami FFF and Australia IFF.

My background in VFX, animation, and design, heavily influences my work process. From concept to execution, I blend creativity with technical expertise. I help bring ideas to life through a collaborative approach and with a strong understanding of branding that allows me to connect with creative teams, speak their language, and craft a unique visual style that works seamlessly across multiple platforms. I thrive in partnerships with like-minded brands who value innovation, inclusivity, and sustainability—creating work that resonates on a deeper level.